KWS Ingrain

Ingrain. is an initiative launched by KWS DIA to reach consumers in a fun and innovative way and show them the journeys our seeds take to become wonderful products.
We know that consumers are increasingly interested in where their products come from and how they were made. We know that customers care about the sustainability of the products they consume.
Using cutting-edge augmented reality (AR) technology, ingrain. is bringing product packaging to life, helping consumers feel more connected to the products they buy and to enjoy them in a completely new way, while learning a little bit more about what’s inside.